If you haven’t heard of the new radio stations on the scene here in SVG then you better get out from under that rock.
After much talk of TnT’s Boom Champions coming to Vincy under the management of Dwight ‘Bing’ Joseph, a renaissance man, so to speak, of St. Vincent media; It’s finally there. Boom 106.9 has been testing since last week and has promised to satisfy the needs of the listeners.
Bing was one of the early voices of Hot 97 and lent much credibility to the station. He however left following a nasty breakup amid allegations of misappropriation of funds, sources say. Now after years of rumors of the arrival of Boom Champions, (supposed direct competition for Hot) Boom 106.9 should be live within the next few weeks.
Incidentally Boom isn’t the only new channel on the dial. Xtreem 104.3/ 88.5 Fm was officially launched yesterday with final testing this weekend and fully live from Monday 19th January. Mark Richardson and Davon Cato are the proprietors behind the new urban station.
There has been a massive exodus from the various radio stations to Boom and Xtreem, particularly from Hot 97, where even administrative staff have opted to move on to suspected greener pastures. Rumored tensions between Richardson and Luke Boyea of Hot 97, steaming from a spat that involved event preparations for Stush and Hypnosis, has made this situation even more interesting.
The addition of new stations would suggest a more competitive atmosphere, lower advertising prices, new DJs and personalities, and I quite suspect that local artists would welcome the added outlets for their music. I personally hope for higher local content and in particular look forward to seeing their impact on the 2015 Carnival season and beyond.
However the similar ‘urban radio’ format that exist in Boom, Xtreem, Hot and Hitz leave us hoping that we don’t end up with just more of the same thing, as more stations should mean more diversity of sound, programming and style.